Facebook Reactions at the Beginning of COVID-19 Lockdown
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The COVID pandemic led to the closure of educational institutions worldwide. In Mexico, the education system went into lockdown on March 16, 2021. With people unable to interact in the physical world, virtual spaces provided alternatives where emojis and other graphical representations were used to convey emotions. This research aimed to investigate the Facebook reactions of four generations (Baby boomers, Generation X, Millennials, and Post-millennials) over three months: April, May, and June 2020. A mixed-method approach focused on a survey following an exploratory design was used to collect data. The data showed that participants had several reasons to click on emojis on Facebook during the COVID- 19 lockdown. Baby boomers used emojis the most and relied on Facebook to share information about the pandemic. While more work is necessary to understand the emoji phenomenon deeply, data revealed that the cave paintings we left on Facebook walls at the beginning of the year 2020 reflect the impact of COVID- 19 had on our lives.
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